THREE-STAGE LOCATION DECISION MODEL FOR A RETAIL POINT: A MULTICRITERIA AHP APPROACH

Paulo Rossi Croce, Lays de Matos Azevedo, Henrique Rego Monteiro da Hora, Alline Sardinha Cordeiro Morais

Resumo


Coffee participates significantly on society’s life, with its benefits and commercial importance, it is undoubtedly a precious commodity. Coffee shops are not different, it is an ideal place to relax, have a conversation or even do work related chores. This paper uses the Analytic Hierarchy Process to identify the best place to open a new coffee shop on a commercial center, since it is a complex problem that have to cover lots of alternatives, it was divided in three stages. First it is decided whether a store or a kiosk is better within this specific case, then decides the macro location and finally the specific spot. The analysis resulted on a store located afar from the food plaza, where have intense flow of clients passing by. It was possible to solve the doubts appointed at first by the decision-maker, besides it helps to improve the product quality, since the criteria was based thinking on the client’s satisfaction.

Palavras-chave


Coffee shop; MCDM; vendor point; entrepreneurship; quality

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DOI: http://dx.doi.org/10.21575/25254782rmetg2020vol5n21139

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Direitos autorais 2020 Paulo Rossi Croce

Revista Mundi Engenharia, Tecnologia e Gestão ISSN 2525-4782

Qualis: B4 - Interdisciplinar, B5 - Geografia, B5 - Administração Pública e de Empresas, Ciências Contábeis e Turismo, B5 - Comunicação e Informação, B5 - Engenharias III